Fast-Moving Consumer Goods: Soaps And Detergents In Africa ...
Oct 29, 2020·When you talk to soap and detergent players, there is one common theme: emerging markets, particularly Africa, is where all the growth opportunities are. As of 2011, Africa and Asia accounted for 20 percent of Colgate-Palmolive’s sales. Soaps and detergents are basic consumer goods that, for many years, have been undersupplied to Africa.